There is no movement without music. Alan



The Viralization of Unity

Unity (Umoja) Going Viral
Transforming Unity into a viral phenomenon entails:
  • Cover of the song by artists and musicians using flavors and rhythms unique to their country
  • Viral dance/design challenges
  • Heavy social media presence and engagement
  • Influencers' led promotion
  • Corporate partners support
  • Institutional partnerships
  • Integration in movies, series and other forms of content
Unity Umoja's Audience is more than 2 billion people across genders, age groups, incomes, class, languages spoken, occupations, degree of tech savvyness, literacy levels, interests, social media presence...
One Love for Africa